Hi, this is Rick from Pure Elements. I wanted to show you some empirical proof of what type of results we get with our water systems.
So many of the competitors put up pictures on a website of a crusty old pipe and then a brand new pipe, and tell you the before and after results that can be achieved with their systems. This is hard evidence of what happens as the water comes into one of our systems and what type of scale reduction we achieve on the outlet of the same system. This system was installed in La Habra Heights California for a period of two and a half years. You can see the major scale buildup on the left-hand side where the water’s entered, and you can see that, although it’s not perfect, we have a substantial reduction in the scale buildup on the outlet, probably about 90%.
So this is what we’re able to achieve in a salt-free manner, and we’d love to help you out with that, so please give us a call.
Fitz Sept 15 2016 – The Five Important Points A Water Filter Must Perform.
We’ve got a perfect blend of music. As you know, I take you genre by genre all over the music spectrum, great music on the way. But first, I want to reconnect with our friend Rick Allen of Pure Elements. It’s the parent company of Crystal Clear Home, that great water filtration system you’ve heard me talking about for years.
I love mine and it’s so great to shower and drink water from every faucet in our house. The other day — it’s so funny — Wendy was in the bathroom and she had a cup of water that was out. I came in and I said, “I’ll go get you some water,” and she said, “You don’t have to go get me some water, I’ve got the water right here from these faucets.”
I just had a brain freeze and I forgot about that. Anyway, that’s my long introduction for Rick Allen. Good morning, Rick.
Rick: Good morning, Fitz. How are you?
Jim: I’m great.
Rick: It sounds like you’re doing great.
Jim: I’m doing spectacular, thank you so much. It’s a beautiful day in our desert paradise and we are always thrilled to go ahead and spread the word about Crystal Clear Home, the great water filtration system. Your company, Pure Elements, keeping us all healthy and up-to-date on what our water system is here in the desert. You’re going to go briefly run down the five points of the benefits of this system for us this morning.
Rick: Absolutely. I think it’s important to remind everybody in our valley what they should be looking for when they delve into addressing their water conditioners on their total property. I’ll just run down quickly the five really important things.
My biggest passion, as you’ve known for years, is getting the chemicals and things out of the bath and shower water and out of the home living environment. These different things, many of which are carcinogenic, they are aerosol. We take them in through our pores and into our lungs and that’s the greatest area of exposure we have to water-borne problems.
Number one, you want to eliminate those things, both from your bathing experience and your entire household environment because they migrate out into the living space and hang out for a few hours. That’s been my biggest passion for well over 30 years. The second thing is drinking water.
You should be able to get good quality drinking water without any salt added and with the natural minerals that we have in the water left intact, the helpful minerals, but with the chemicals and heavy metals, as well as pharmaceuticals and things addressed so that water tastes great and is slightly alkaline actually, which a lot of our healthcare longevity guys love today.
I’m not a super fan of the high, high alkaline waters on a regular basis, but I think it’s great to be able to grab this out of your faucet somewhere at a slightly alkaline level of maybe 7.6 to 7.8 on that. Hard water issues are just a pain in the neck. You should be able to address those things. As you know, we feature products that address that inside the home without the use of any salt.
We’re doing that in an environmentally sound manner which fits right in line with the first two things we were talking about. No slippery feeling, nothing harmful for the environment and perfect ability to water houseplants and do all the different things that you want to do with your water inside the house.
You move to the total property side of things, so item number four is the swimming pools and water features, and fountains and things. There is no perfect fix because every one of these is a piece of art actually, but we’re very effective at reducing staining at the water line as you know from your previous pool…
Jim: It’s so ugly, that white, that salt, that leeching looks so, you know.
Rick: It does and just as importantly from the standpoint of protecting your wallet, we want to protect the infrastructure. The pumps and the recirculating system, and all of those different things from the damage that the hard water creates. That has to be done in a salt-free manner.
A traditional water softener will destroy a pool, so be very careful as you delve into the total property things. Make sure you’re dealing with experts that can do that without the use of salt. Last but not least, we benefit landscape and irrigation systems, and all the plant life.
What I love is to go through one of our golf communities, drive down the street, and you’ve got very similar homes with very similar landscaping. You see a house that has our system and everything is going crazy. Gardeners are trying to keep up. It’s all bright green and luscious and the rest of the homes look not so much.
That’s because our salt-free water conditioning approach allows you to use less water, less fertilizer and really benefits and promotes the growth and the vibrancy of the plant life. Those are the five things. You know, chemical-free bathing.
Jim: It’s great, the benefits. People ask Wendy and me all the time when we’re out and about, “Does that really work?” I always say a big Y-E-S, it most definitely does. Now, let me ask you a question. What university of water did you go to anyway?
Rick: It’s the Rick University of Hard Knocks of 37 years of learning. I’m connected with a lot of the very top engineers in the industry and I have access to a lot of guys that are much, much, much more deeply educated in it than I am. I’m just very lucky to be able to have learned a lot from those guys along the way.
Jim: What got you interested Rick in water? What got you interested in really delving into learning about it?
Rick: I had always wanted to own my own company and we looked at a whole bunch of different options when I was in the middle of my college years in 1979. Actually, my father was instrumental in starting the office coffee service industry where people bring out a coffee brewer and then, they supply you all of the ancillary things from coffee to tea to water.
He actually introduced water as something that was important to offices way back in the day. I kind of grew up in a water family. I guess you could just say that we are the Allen’s Waterman’s family.
Jim: There you go. Rick Allen, always a pleasure. I knew there was a backstory there. We encourage everyone to get in touch with you and if we’ve piqued your attention, call Rick. Crystal Clear Water, it’s everything he says. I just can’t testify enough. 346-4850, find out how you can get your own Crystal Clear Home water filtration system. 346-4850. Rick, always a pleasure.
Rick: Thank you very much for taking my call, Fitz.
Jim: Always a pleasure. Thanks for educating us about the water situation and thanks for keeping us updated, and thanks for keeping us healthy, man.
Rick: Best I can do.
Jim: There you go, baby. Make it a terrific Thursday.
Interviewer: Rick, assume that I’m a homeowner and I’ve had like four pinhole leaks in the past. Do I need to re-plumb my house with Pex?
Rick: Absolutely not. We’ve talked about and are aware of certain things in terms of concerns with the plastic tubing. But the bottom line is we can prevent you from having any further pinhole leaks by simply addressing the water chemistry issues that are causing them. And I like to reassure all of our homeowners that it doesn’t matter where the copper came from, if it came from China, or India, or America. It doesn’t matter how thick the copper is. It doesn’t matter how new the copper is or how old the copper is. The copper’s being attacked by the chemicals and the situation in today’s current water supplies. So we can stop that attack, and even if we’ve had some aggressive behavior before that has been eating through the pipe wall in certain areas, as long as we stop it before it actually penetrates, we can keep it status quo like that. But I like to reassure our homeowners that the rest of the copper, around where these pinhole leaks are occurring, is in exceptional shape. The phenomenon of pinhole leaks is specific to exacting areas, it’s focal points, inside the copper plumbing. So if we can eliminate the things eating through the copper, as well as address the focal points and make them go away, then the rest of the copper is in exceptional shape and there’s absolutely no need to consider repiping in the questionable Pex materials, and certainly no need to ever consider putting epoxy lining inside your pipes.
If you’re concerned about the epidemic pinhole leak problem in South Orange County, and you live in any of these cities: Aliso Viejo, Dana Point, El Toro, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Nigel, Lake Forest, Mission Viejo, Rancho Santa Margarita, San Clemente, or San Juan Capistrano, you need to take control immediately and address your water chemistry to protect the copper plumbing infrastructure in your home, as well as your family’s health. So please give us a call at the number below, and we’ll be happy to help you out. Do Not Repipe With Pex Unless You Understand This California
Interviewer: There’s been a lot of information lately on Pex piping as people get their homes replumbed with that. I heard there’s concerns about it, what can you…can you shed any light on that whole idea of putting Pex in your home?
Rick Allen: Well there are quite a few concerns about the Pex piping. It seems like the greatest answer in terms of preventing pinhole leaks, and it certainly does not have a pinhole leak problem like copper plumbing does in today’s current water conditions, but there are concerns about the plastic off-gassing a variety of chemicals, many of which are considered to be carcinogenic. There are concerns about the ability for Pex to actually leech chemicals through it from the outside and have it taint the drinking water in the home. There’s certainly concerns about bathing in water that has been heated and run through plastic, hot water and plastic. There are a multitude of studies showing problems with regard to biofilm actually growing internally in the Pex, which is not something that occurs in copper materials.
Interviewer: Wait, what is biofilm? I don’t think I’ve ever heard of that.
Rick Allen: Basically that’s a situation where you have bacteria, you know, catching hold on the pipe wall and growing. It’s virtually the ability for Pex tubing to grow slime internally, which then can overrun things or become an issue in the future. It’s certainly not something you would want to have in your home, a situation where you’ve got a particular type of tubing material that is actually breeding bacteria or enhancing the growth of bacteria on the interior of the entire pipe system.
Interviewer: So what can you offer as far as a solution to somebody that, you know, let’s say that they bought Pex and they’ve already got it in their house, it sounds like they’re a little bit maybe in danger, what can you do?
Rick Allen: Well we have to be cautious about that, but I will tell you we are severely concerned about what’s coming down the pipe with regard to what we’re learning about the Pex, you know, plastic tubing. The reality is we don’t know a lot about it right now, and the concerns are mounting, and I have a great deal of fear, actually, for production homebuilders, plumbers alike who are doing large volume in the Pex without us really knowing the long-term effects of it, both from a health standpoint and from basically a standpoint of possibly getting brittle if you don’t address the water quality issues. So to answer your question, what we wanna do for somebody who has re-piped a house in Pex, is we want to remove the chloramines and the aggressive chemicals that could possibly shorten the life of that Pex. So we wanna protect that new piping infrastructure. We wanna do what we can to minimize the growth of biofilm, and that’s a little trickier said than done. We certainly wanna make sure that we are doing everything possible to protect all of that plumbing, but again the chemicals and things that are coming in in the city water right now are highly aggressive and we’re seeing that because it’s eating through copper, but it’s certainly…
Interviewer: Is that like all districts around through Orange County and LA area, or?
Rick Allen: It’s very…it’s West Coast-driven, definitely from San Diego up through Santa Barbra, in through the Inland Empire, the Coachella Valley, but it’s not limited to that, there’s a lotta problems happening with this in Florida, in Texas, in Colorado. It definitely is a national situation, and the reality is we feel like we found the hot new material to solve one problem, but we don’t know yet what the ramifications are of using it.
If you’re concerned about the epidemic pinhole leak in South Orange County and you live in any of these cities: Aliso Viejo, Dana Point, El Toro, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Lake Forest, Mission Viejo, Rancho Santa Margarita, San Clemente, or San Juan Capistrano, you need to take control immediately and address your water chemistry to protect the copper plumbing infrastructure in your home, as well as your family’s health. So please give us a call with the number below and we’ll be happy to help you out.
This is an instructional video on how to set the time of day that your Pure Elements Whole House Water System backwashes, as well as the number of days between the backwashing process.
To get into that programming mode, you simply hold the Set and the up arrow until the display changes to a time. This time is the time of day when your whole house water filtration system backwashes. In this case, it’s at 2:00 a.m., which is our default. You can leave it there, or let’s take it up to 3:00 a.m. So the hour’s flashing. You tap the Set button once. Now the minutes are flashing. Let’s make it go at 3:30, so 3:30 a.m. You tap the Set button one more time. This is the number of days between backwash cycles. Our default for this in the current drought condition is 10 days, so you want to have that set at 10 days, unless you’d like to change it for your personal preference.
When you tap the Set button and it goes back to displaying the time of day, you have accomplished your goal of setting the time of day for your backwash and how many days in between.
When you first plug it in, you will note that the display is flashing. You need to hold the “Set” button for approximately three seconds, until only the hour is flashing, and then take the hour, using the up or down arrows, to the appropriate time of day. Tap the “Set” button once, and the minutes are flashing. Take the minutes to the appropriate time of day. Be sure when you set the hour that you pay attention to the p.m. arrow. So when it’s lit, it’s 3 p.m. in this case. If that arrow were not there, it would be 3 a.m. Tap the “Set” button and the display goes solid, and you have effectively set the time on your Pure Elements Whole House Water Filtration and Salt-Free Conditioning System.
Hi, this is Rick from Pure Elements. I wanted to talk to you a minute about epoxy pipe lining that is being considered an alternative to stop pinhole leaks in existing homes.
There are several issues with epoxy lining.
The first is there are concerns about MTBEs and BPAs being given off by the resin. There are several different mixtures, and the jury is out as to whether or not this could possibly create a negative health effect.
The second thing is epoxy pipe linings do not always coat evenly. So when you get a spot that doesn’t get coated, you instantly have a leak situation. The epoxy lining companies guarantee that they’ll come back and fix it, but that’s what they end up doing is coming back and fixing it a lot.
Another thing is the longevity on epoxy lining is definitely affected by the chloramines in the water, and over time it will break down and shatter like glass. It will clog shower heads, fixtures, and everything else, and actually come out in shards that are not appealing for either drinking or consuming. And a lotta times when we’ve reached that point, the only answer is to completely repipe the house, because you can’t get it all out.
Hi, this is Rick from Pure Elements and I want to talk to you a little bit about how to prevent pinhole leaks in the future in your home. Chloramines are playing a role in copper pipe corrosion. They are eating the copper and the metal from the inside out until the point where you have a very slow and very sneaky leak. We focus on developing chloramine reduction filters that are getting the majority of the chloramines out and stopping that problem. There are other issues also that can be affecting your pipes, but we have to stop the corrosion in your copper pipes as it sits today. So we would love to help you with that. We have a very strong track record with no further pinhole leaks caused by chloramines over the last eight years after people have installed our systems.
If you’re concerned about the epidemic pinhole leak problem in Orange County and you live in any of these cities: Aliso Viejo, Dana Point, El Toro, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Lake Forest, Mission Viejo, Rancho Santa Margarita, San Clemente, or San Juan Capistrano, you need to take control and protect your copper plumbing infrastructure as well as your family’s health right away. Give us a call and we’ll be happy to help you out.
Hi, this is Rick from Pure Elements and I wanted to talk to you for a moment here about the plague that we have in Southern California.
Chloramines are being used to disinfect our water, and in a short story, they’re actually eating the copper pipes from the inside out. You need to seek very carefully to find a filter that is capable of removing the chloramines.
A good chloramine filter has very special media in it in a precise order, and we’re the experts at that. We can actually test below detectable levels. No chloramine is getting through our systems, and this is a key thing in preventing pinhole pipe leaks.
If you’re concerned about the epidemic pinhole leak problem in South Orange County and you live in any of these cities: Aliso Viejo, Dana Point, El Toro, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Lake Forest, Mission Viejo, Rancho Santa Margarita, San Clemente, or San Juan Capistrano, you need to take control immediately and address your water chemistry to protect the copper plumbing infrastructure in your home as well as your family’s health. So please give us a call at the number below and we’ll be happy to help you out.
Fitz: Appropriate time to catch up with my friend. Rick Allen, from Pure Elements, the parent company of Crystal Clear Home. You hear me talking about Crystal Clear Home Water Filtration System. Wendy and I have enjoyed it for years. We got a new one recently, and it works spectacular. And Rick, how do you like all this rain water, baby?
Rick: Listen, I’m a big fan of the rain Fitz. We need water to treat.
Fitz: No doubt.
Rick: We actually need good water coming out of the sky to dilute what we got coming out of the ground, to be honest.
Fitz: Well, we’re definitely getting our share of it, that’s for sure.
Rick: Well, it’s good to have a little bit more seasonal transition I think for all of us.
Rick: It couldn’t be better. It’s a New Year, fresh perspective, and just moving forward. And as you know our water quality is not getting any better, so we’re helping a lot of people address those issues, and I thought I’d just kind of take a bird’s eye view of what’s going on with the water in the desert right now, and at least the high points of what we’re keeping an eye on.
Fitz: Go for it.
Rick: And basically, in summarizing what we got going on in the desert, the biggest thing on the radar right now is the metals issue with Chromium 6, which is, you remember, is the Erin Brockovich one.
Rick: So I’m not sure how many people are aware but you are seeing it in your water bills, you’re seeing it in the news because it’s very much top of mind right now. The Feds set a legal limits for Chromium 6 about a year and a half ago, and that was about 14 years after Erin Brockovich came out with her movie exposing the issues of that. And her office is all up in arms because the legal limit that the Feds set is actually 500 times less stringent than she wanted, that’s 500 times less stringent.
Fitz: Sheesh. That’s unbelievable.
Rick: She’s not really happy.
Fitz: I guess not.
Rick: But at least they’re moving towards regulating it, and it is something that we address in our whole house water systems. It is something you don’t want to have in your drinking water if you can avoid it.
Fitz: What does it do to you?
Rick: It’s been tied to a whole bunch of different birth defects and cancers and a whole grab bag of different health concerns.
Fitz: This is a naturally occurring deal, right?
Rick: Well, it’s both. It’s naturally occurring and it’s also a man-made waste by-product of industry, because the Chromium itself is naturally occurring, with Chromium 6, a lot of times is coming from different production and manufacturing processes and things. So we got a situation where the greater majority of the wealth in the valley, they’re somewhere within compliance or over the line in terms of what’s going with their levels of Chromium 6. So the water districts are scrambling right now to figure out how they’re going to address that. They have several different ways to do it. One is completely build a new plant and then just rest the Chromium 6 that way. Or address it on a well by well basis, or even somewhere in the middle, and tie four or five wells together and then create one mini-plant to address them.
Rick: Right now, my belief is that everything is being done on a well by well basis. So that’s one of the heavy metals, is the one at the top of the radar right now, but of course, arsenic has been something in the valley for a number of years, and all up and down the coast. And that one is more regularly naturally occurring. So the metals are something that we need to address to make sure that we have the best quality drinking water that we can. And then of course we have loads of disinfectants, Chlorine and those different things that we’re actually introducing ourselves. That helps keep our water safe, but it’s something that you don’t need to adjust nor do you need to bathe in it. It can irritate your skin and make your hair dry, and all of those different things. So that’s certainly an issue that we need to address for the water coming into anyone’s home.
Rick: And then we got hard water. And although it’s not as hard as some areas, it certainly destroys water heaters and fixtures and it wreaks havoc in the dish washer and laundry and all those things.
Rick: So, that’s something that we also need to address. And I know you know that we are very big on doing that in a salt-free manner. So, we have a great alternative to the old fashion water softeners. And as you know over the last 15 years or so that’s been very, very popular in the desert as a way to not only help protect fixtures and water heaters and appliances, but also to reduce staining of things on swimming pools and water features, and make things grow better with less fertilizer and less water.
Fitz: Well, Wendy and I love our system. As you know, we encourage everyone to give you a call Rick, at 346-4850. Find out how you can get your own Crystal Clear Home Water Filtration System, it’s a total property system. It is a lot about your health and not wanting to ingest all this weird stuff when you take a bath or shower and when you drink from your faucets, but it also is about is about keeping your pipes clean and just all the functioning appliances that the water goes through because of the hard water system. It’s fascinating how it works. It’s no maintenance. You’ve got to come out and what, check it like every five or six years or whatever.
Rick: Yeah, now we’re looking at pretty much every three to four with the higher levels of metals.
Fitz: Okay. Gotcha. And that’s awesome that you come and test it for that, Rick, and they can personally talk to you, you’re happy to consult them on any questions and you’ve been great with us and we encourage everyone with all the news of this weird water and, of course, not to mention the Chlorine and everything else and the pharmaceuticals and the drinking water, more important than ever to check this option out. 346-4850, find out how you can get your own Crystal Home Water Filtration System. Rick, I appreciate your support of the show and our station and we love spreading the word. “Mr. Rick, water man,” as I love to call him.
Rick: Thank you Fitz.
Fitz: Because you know more about water than anyone that I know, that’s for sure. And I really appreciate you filling our audience in on the ever changing water situation here in the desert, and we look forward to seeing you soon, Rick.
Rick: Alright, keep all the good work up with all that great music you’re playing all the time.
Fitz: There you go. We’re going to get back into it right now. Thank you so much Rick.
Rick: Thanks Fitz.
Fitz: Alright, make it a great day man. Rick Allen, Crystal Clear Water.