Remove Chemicals Found in Local Southern California Water with Custom Whole House Water Filter

Fitz: Speaking of the king, the water king, my buddy Rick Allen from Crystal Clear Home, the parent company, Pure Elements, on the phone with me. Good morning, King.

Rick: Good morning, Fitz. How are you?

Fitz: I’m good, Rick. How are you, man?

Rick: I’m having a great day so far. Thank you for asking.

Fitz: That’s a spectacular thing. Summer time is just churning. We’re so busy in the desert. And everyone is just getting ready for, you know, what happens out here the last part of the year. And it’s gonna be here before we know it. So there’s a great energy happening. I just feel it. There are so many new people coming to town. And, you know, of course, Desert Trip is not that far away. And, you know, the eyes of the world are on the Coachella Valley. Everyone is finding out about our music Mecca out here. And they’re all talking about Crystal Clear Home and how they’re sick of hearing about pharmaceuticals in the drinking water, carcinogens, chlorine, chromium-6, all that stuff that you have the magic potion for.

Water Filter Expert Rick Allen interviewed by Fitz on CV 104.3 radio in Palm Desert CA CV 104.3 Jim Fitz Fitzgerald

Rick: Well, it’s not really magic. I think it’s just a lot of engineering and a lot of years and a lot of experience. It’s gets more challenging every day. They threw another curve ball at us, you know? So we just adjust.

Fitz: There you go. So what’s happening this morning?

Rick: Well, I thought I just do a refresher for everybody about what they should be looking for in a total property system in The Valley in terms of home water systems. So, you know, you and I have talked about the five really critical things. This is not all-inclusive. There are a lot of other benefits. But I just thought I do a quick rundown on those again so that anybody who wants to improve their water out there has the ability to know what to look for, because that’s an important starting point.

Fitz: All right, go for it.

Rick: So, well, I mean the first thing…and you know my biggest passion is to get the chemicals and things out of the bath and shower water, everything we got going on, the chlorine and the disinfection byproducts, which are largely considered carcinogenic. They’re all aerosol. They’re all in our steam. We absorb those readily though our skin and also through breathing. And then, you know, those are two direct shots into the body versus me giving you a glass of water where you can actually have at least some filtration with the digestive track and organs and things.

So the first and foremost thing is to effectively get the chemicals out of both the bathing experience…

And those things, they don’t stay relegated to the shower stall. You know, they hang out in the house for two to three hours after a bath or a shower. So that’s my number one priority from a health-related standpoint. Although we can’t make formal health claims, you know, it’s just makes sense. And, obviously, if anybody has sensitivity to drying agents, like chlorine and those different things, which dries out hair and skin and everything else, removing those things from the bathing experience is gonna give everybody a much better situation when they take their shower or bath.

Fitz: Sure, sure.

Rick: So, you know, and then the drinking water, you got to have protection from the heavy metals in our valley. I mean arsenic and chromium-6 are high on the radar right now, arsenic being more naturally occurring, chromium-6 being a combination of naturally occurring and industrial waste byproducts. And I think you’re seeing the big stir in The Valley right now with everybody…all the water agencies scrambling to try to figure out how to get the chromium-6 out of the well water, because their new regulations that have come in in terms of the feds. So you wanna make sure you have that out of the drinking water as well as the gaseous chemicals, the chlorine, and those disinfection byproducts we talked about and everything. You got to have a good-tasting water too. That’s really important.

So you wanna have that at every facet in the house, which is done with good whole house filtration. And you wanna leave the minerals in. And you want something slightly alkaline in pH at least and nothing acidic like standard reverse osmosis drinking water systems create. So the drinking water is the second priority.

And then not so much on the health front, but you wanna reduce the hard water issues without the use of, you know, the nasty salt-based water softener whenever possible.

And so you wanna protect your plumbing and your tankless water heaters and your fixtures and appliances from the really costly and unsightly scale that occurs, which is really a calcium content in The Valley. You want better dishwashing and laundry, and you wanna be able to use less soaps and less detergents. And, you know, you should be able to do that. And you should be able to accomplish that without having to suffer the slippery or slimy feeling, you know, that happens when you add salt with the traditional water softener.

And then moving in to the total property side of things, you know, everybody has pools or at least water features and fountains. And that’s tricky in our desert climate, because the water evaporates, and that concentrates the minerals. And you get more staining and more stuff going on. So you wanna do everything you can to reduce the scale at the waterline in the pools.

Custom water filter system by Pure Elements - Crystal Clear Water Coachella Valley division

Fitz: Yes, it looks gnarly. It just looks dirty and filthy.

Rick: Yes, it can be really unsightly. And, you know, you wanna keep your pool looking great. But just as importantly, you know, you need to protect the pumps and the infrastructure and all of that, because the hard water just eats that alive too. And repairing a pool can be very expensive, you know?

Fitz: A lot of people don’t think about that, you know, what that does to the pipes and the corrosion and everything else. I mean, you know, Rick, I can attest to everything that you’re saying. And, you know, Wendy and I put our money where our mouths are and believe in this Crystal Clear Home water filtration system big time. I always tell you when we’re out and about oftentimes, because, you know, we’ve been talking about your great product for many, many years and have been using it. And they go, “Does that really work?” We go, “Of course, it does. Yes.”

Rick: Well, that brings us to the last thing, which we did something really cool in your new pad. You know, these systems, they backwash. And it’s very important that in any of this global situation to help on a total property basis, it’s very important that you address the irrigation also. And although we’ve got desert landscape going on, which should use less water and things, you should be able to protect your irrigation system and that infrastructure from hard water issues. And you should be able to achieve a reduction in water usage and fertilizer and keep everything live and vibrant. But these systems…any good system that you would put in always should have an automatic self-cleaning feature. And so that expels a little bit of water. And that water is actually great quality of water. You’re gonna catch me on YouTube drinking that stuff just because it goes backwards though there. It’s very heavily treated.

Fitz: Yeah, I thought that was great. Wendy told me that you explained that to her. And I thought that was a great new feature that you’ve added to that.

Rick: Well, on your house now, that water is being used to irrigate. And so that’s saving, and that essentially makes that system a zero-water-use system also. So environmentally, that’s really cool.

Fitz: Well, thank you so much for explaining this and for hooking us up, Rick Allen. We encourage everyone to get in contact with you, 346-4850, 346-4850. And Rick will be happy to come out and meet with you and answer any questions that you might have. You can check them out online at And, yes, it really does work. for your health, for just great-tasting, clean, worry-free water, so you don’t have to think about what could be in your drinking water, 346 4850 plus all the other benefits that Rick just outlined. Rick, always a pleasure. Thank you so much, and we’ll talk to you next week.

Rick: Hey, Fitz. I totally appreciate it. You have a great rest of your day.

Fitz: You too, Rick. Make it a terrific Thursday.

Rick: All right, rock and roll.

Fitz: Thanks so much.

Rick: Bye.

Fitz: Asthma, emphysema, COPD, cough, wheezing, or too difficult to breathe, all you know is you feel like a fish out of water. There’s a place in the desert with a program that can help, advances in medicine, the following benefits…

Bad Behavior on the Part of Water Softener Companies – Palm Desert CA

Fitz: On the phone with me is the man who knows more about water than anyone I know. From CrystalClear Home, the parent company Pure Elements, my friend, Rick Allen, on the phone with me this morning. Good morning, Rick.

Rick: Good morning, Fitz. How are you?

Fitz: I’m spectacular. How are you?

Rick: I’m great, getting ready for a holiday weekend.

Fitz: That’s it, baby. Celebrate our freedom responsibly.

Rick: Absolutely.

Fitz: Remember what the weekend’s all about. In addition to the barbecues and the parties, it’s all about our independence.

Rick: Absolutely.

Rick Allen Pure Elements Water - Crystal Clear Water Palm Desert interview on radio CV 104.3 Fitz CV 104.3 Jim Fitz Fitzgerald

Fitz: And our great country. So Rick, you got some new info on what’s happening water-wise here in the dessert.

Rick: I do. I’m going to get on my soapbox for a couple of minutes here.

Fitz: Let me help you up here.

Rick: Yeah.

Fitz: Okay, there you go.

Rick: So I’m gonna talk a little bit and try to maybe give a little bit of consumer advice to try to help our people in the valley. I’ve got something that’s been sticking in my craw for a little bit and it was really apparent yesterday what’s going on.

And so what I wanna talk about is the proper application of water systems for people’s homes.

And specifically water softeners in our valley. We know they are not favored and they’re actually disliked by all of the water districts because they’re really tough on the environment and create a whole bunch of problems for reclamation and recycling.

But what we’re seeing in the desert is a situation where the water softener companies and you know the names, the big guys, they are installing water softeners on homes without any regard to what is going through the water softener itself.

So a water softener is introducing salt into the water and when you go that route, that creates a water that is disastrous for pools. It destroys the plaster and it does things at the grout lines and has all kinds of other issues, throwing the salt balance off if you have a salt pool.

So water softeners should never be on the feed line to anybody’s pool and secondarily traditional soft water is horrible for plants. It adversely affects them and over a very short period of time in the valley, it actually will kill plants.

So we were in several homes yesterday where water softeners had been installed and the pools and all of the irrigation were going through the water softeners and the plant life, the lawns were dying, the ficus trees were in trouble.

Fitz: Wow.

Rick: I think a couple of them we caught in time before the pools got actually severely damaged. But I just kinda wanted to give a public service announcement here.

For anybody who is considering doing traditional soft water…and we have those clients. Maybe 2% of what we do, a traditional water softener is the right application. But if you have a water softener or you’re considering doing a water softener, you need to ensure that that water softener is treating the water only for the domestic hot and cold water inside the home and is not treating the water for the pool or the landscape.

And in addition, there’s a push to salt potassium for water softeners as an alternative to the basic salt because it is a little better on the plant life and things. And at \$25 or more a bag, it’s quite expensive and water softeners run through that stuff based on how many gallons of water are used.

So you can imagine, I mean, in a hot week, we can have a pool, average pool, you know, 500 to 750 gallons of evaporation. All that water has to be softened and uses all that potassium, not to mention the irrigation water.

So it’s a super expensive proposition to do it that way also and so I just wanted to spend a minute and tell all of your listeners out there that if you’re considering doing a water softener, make sure whoever you’re talking to figures out the plumbing infrastructure for your house and ensures or guarantees you that you will not have soft water in the pool and you will not have soft water going through your irrigation.

And so of course, you know we’re salt free, so we’re the opposite end of the spectrum. Everything we’re doing is extremely beneficial for both plant life and pools.

That’s the other thing. I wanted to mention to anybody who has a water softener currently that you should check and see that your system has been installed properly. And if you have trouble figuring out what’s feeding what, we’re happy to come out without any charge or anything and take a look and simply figure out what’s going on with your plumbing, where all the lines go and what is going through a water softener and what is not.

So that’s a very important thing and it seems to me that the big brands, and you know those guys, seem to be just throwing these things on and moving on to the next home with no regard for what’s being treated.

So we actually saw some homes yesterday that were, you know, that had devastating results and…

Fitz: Wow, because you don’t stop and think about all the carnage that that kinda stuff can create and the disintegration of pipes and how bad it is for the environment. And like you said, dead landscaping and ficus trees and plants.

That’s the beauty of CrystalClear Home, is that it’s a total property water filtration system that actually is good for your plants and your landscaping and you use less water and less fertilizer and it makes it more vibrant green.

So Rick, you are happy to go consult anyone. This is creating a lot of curiosity. It’s more important than ever for us to be making sure that we’re giving our families pure water and not have pharmaceuticals, carcinogens, chlorine, chromium-6 and all that nasty stuff.

You’ll talk to anyone who wants the information, 760-346-4850. That’s how they get to you and if you’re not around, they’ll leave a message and you’ll get back to everyone.

You can get more detail online, That’s or the phone number that we’ve been giving you for years, 760-346-4850, 760-346-4850, Rick Allen, you are the man who I am lobbying to change your name to Rick Waterman.

Rick: Keep lobbying. I think it’s been taken, like I said.

Fitz: Okay. But I’m gonna still drill it into you and I don’t know anyone who knows as much about water as you do and I thank you for sharing this information as a public service with our audience.

Rick: Thanks very much, Fitz, for having me on.

Fitz: All right, Rick. Thank you so much and thanks for the support and we’ll keep spreading the word about CrystalClear Home.

Rick: Great.

Fitz: All right. Rick Allen of CrystalClear Home. No one knows the water biz like Rick does, that’s for sure, 760-346-4850.

Rick Allen Interviewed By Jim Fitz Fitzgerald CV 104.3 Radio – Chromium 6 in Our Drinking Water

Jim: Great time to pay attention to what’s going on with your water and all the stuff in the water that you hear about, the pharmaceuticals, all the chemicals. You hear me talking about Crystal Clear Home, that amazing water filtration system that Wendy and I are constantly asked when we’re out and about. Does that really work? You know, I’ve been telling you about Crystal Clear Home for many years, and on the phone with me this morning is the head of Pure Elements which owns Crystal Clear Home, our friend, Rick Allen. Good morning, Rick.

Rick: Good morning, Fitz, how are you?
Rick Allen Pure Elements Water - Crystal Clear Water Palm Desert interview on radio CV 104.3 Fitz fitz-radio-number-cv-104-3

Jim: I’m spectacular. We’re working hard to make sure that we spread the word about Crystal Clear Home. In this day and age, with all the craziness about our water, it’s more important that people check it out, and you are the man who knows everything from A to Z.

Rick: Thank you. I don’t know about that. I learn something new every day. If I ever stop learning, you know, that will be the end.

Jim: Hey, my grandfather died at 84, and that was one of his favorite sayings, I learned something every day, when he was in his 80s. Rick, what is the deal with this chromium-6 and explain what is chromium-6?

Rick: Chromium-6 is both a naturally occurring contaminant. It’s a heavy metal, and it’s also something that’s not naturally occurring that is caused from chemical plants, and tanneries, cooling towers, different industrial processes.

There are really two different sources of it, and obviously, the latter is potentially more harmful to you and me, but it’s something that we’ve been watching, and it’s rearing its ugly head in the valley. It’s been there for a while, but there’s been a variety of things that are happening.

And part of my message this morning, I believe, needs to be in support of the water districts, the different areas as they try to battle the things that are going on.

You know, Fitz, you might remember, this is the thing that the movie Erin Brockovich brought to the forefront, and that was her first gig with PG&E in Inland Empire. It was these things causing cancer, and birth defects, and all other sorts of issues, and obviously, that was the industrial grade of this stuff.

Chromium 6 is carcinogenic

So what’s happening in our world in general is that, scientifically, we’re able to test to lower and lower levels of different contaminants and things, and then we’re able to jab lab rats with these things and start to figure out that maybe they aren’t so great, and maybe they’re causing cancer or other ailments in the rats.

Then what happens is, of course, our government agencies come in and say, “Well, okay, with that happening, we need to protect you and me, and so we’re going to either set new limits or we’re going to lower limits that the water districts are required to comply with to keep us all safe.”

The infinite battle between the water districts and the large, large volume of water that they drive through there and that they treat and the limits is money, because in order to meet new limits, sometimes the technology is so expensive that it makes it prohibitive or almost impossible for a water district to meet the levels.

And so recently, that’s happened with chromium-6. California has lowered the levels to 10 parts per billion.

What’s happening in the valley is there are a large number of wells in all of the water districts or almost all the water districts that contain naturally occurring chromium-6, and those are at or above the new legal limit.

What is happening is, of course, the state and the feds are coming in saying, you know, “This municipality, you need to meet these new limits, and how are you gonna do it?”

Obviously, Coachella Valley Water District, being one of the largest there, is faced with quite a challenge on this, and they’ve got about 40% roughly of their wells that are over the new legal limit and roughly 20% more that are sitting right at the legal limit.

I thought I’d talk for a second, and I do want to give a shout out to The Desert Sun, they just did an article on this recently that’s a very accurate article and great information, so if you Google that, you can see that.

But the water district is trying to figure out how to meet these standards, and so one of the things that’s going on in the valley, and everybody should understand this, is that most of the water coming to you and I for drinking and use in our homes is local well water.

Most of the water coming to irrigate farms, to water the golf courses and all of those things is imported water from the Colorado River. That plays into this whole mosaic of trying to figure everything out.

The water district has some choices to try to address this issue, and they’re reviewing them all.

One is to treat every single well individually. Another is to kind of bundle the wells together and create small plants that would treat water from a variety of wells.

Another option is to start importing or using the Colorado River water for a portion of the supply for drinking and all the things in our homes. So they’re looking at all these options.

Of those options, treating the wells is probably the least expensive, because they don’t have to pre-create any new piping or piping infrastructure, which is very expensive.

But these guys are faced with…the Coachella Valley Water District is are faced with somewhere between \$75 million and, you know, maybe \$450 million in costs to figure out how to meet the standards in terms of the chromium-6, so it’s really a problem.

They’re looking at talking about how they’re gonna treat all these things.

One thing I didn’t see in the list of that is something that’s done regularly by the Metropolitan Water District in LA, which is bringing its water through the Colorado River and the Sacramento Delta. They are blending.

So if you have two wells, and one has got a very low level of a contaminant and another well has over the limit level, you could blend water from those two wells and give a better quality water that meets the federal standards.

It’s interesting I haven’t seen that being considered at this point. But basically, it seems like the highest levels in the valley are Desert Hot Springs, Thousand Palms, and Indio, and Coachella, and Thermal and so…

Jim: Why do you think that?

Rick: Well, I mean, that’s what they’re stating, and there are charts that are showing that.

I honestly don’t know the reason that one area would be higher in naturally occurring chromium-6 than others, but it’s kind of what these water districts are faced with.

It’s also very interesting, the Desert Water Authority has wells…all their wells are very low or no chromium-6, so they’re the one municipality in the valley that’s not being challenged with this.

Jim: Who?

Rick: The Desert Water Agency.

Jim: Right.

Rick. Yeah, so, you know, I think the real bottom line here is that they’re going to do what they can and move at the pace that is possible. We’re trying to not see our water bills go up, you know, tenfold to try to support this.

Jim: That’s been a big debate, and that’s been big information here the last week, as you said.

Rick: Yeah, I think they were taking…CBWD was at some point either did or is going to have a vote to raise water rates. They’re faced with a real challenge, and, you know, it’s a very small percentage of the water that drive through there that you and I get to our homes and we consume.

Jim: We take it for granted, don’t we, Rick? I mean we turn the faucet on. We don’t even stop and think where that water is coming from. It’s just like when you turn the lights on, no one stops and thinks about the infrastructure and how that amazing…

It’s a miracle how everything works together anyway in this day and age, and we take everything for granted, of course. But to cut to the Crystal Clear Home, does that take out the chromium-6?

Rick: It provides a good barrier for it. I mean, I think what has to happen here is that you and I have to take control of what’s coming into our home, because that’s certainly a less expensive alternative than a water bill that doubles and goes on and on and on.

Jim: No doubt.

Rick: There is a technology in our systems known as redox, and it provides a barrier for chromium-6 as well as arsenic, arsenic is on the radar right now.

Jim: Unbelievable.

Rick: We want to do everything that we can to provide a barrier for that and reduce the levels of this, and so that’s probably the very first step where you can take control and do it yourself. And I know you’re working on your new place, and we’re excited to see a totally property system going in there.

Jim: Yeah, no, I’m excited.

You know, you got me addicted from my other house, Rick. You got me totally addicted to the Crystal Clear Home. Wendy and I love it, but also we don’t talk much about it, but the savings, you know, so many people drinking bottled water and everything.

Bottled water has become so expensive onto itself, and you can spend a small fortune in the summertime trying to keep yourself hydrated, especially if you’re running around with your bottled water.

If you have a Crystal Clear Home water filtration system, you can fill up as many containers as you want and drink worry-free all day long and not have it cost you an arm and a leg.

Rick: Absolutely. You got to make sure you got BPA-free plastic or stainless steel.

Jim: Right, exactly.

Rick: That’s the goal, and certainly, there is portability in bottled waters, but with our climate and the temperatures, you know, as things get warmer and especially if you’ve got a bottle of water in your car…

Jim: Oh, forget about it.

Rick: You take a sip, and you get a nice healthy dose of plastic, you just throw it away.

Jim: Yeah, really spit it out, you know, it tastes like horse you know what.

So, Rick Allen, this is all great information. You’ve been in this game a long time, and it is much deeper than any of us have any idea.

And I thank you for shining the light on the chromium-6 situation.

You will be periodically…we’re gonna every week try to wrap it down and update people on the progress of what’s going on with these water districts and the purity of our water, and how people can eliminate all these worries by getting their own Crystal Clear Home water filtration system.

We encourage everyone to go online, or call 346-4850, and you’re accessible, right, Rick?

Rick: I am.

Jim: If they call that number, and they say, “I’d like to talk directly to Rick, because he’s the guy that really knows about this water and knows the history of what’s going on.” You are such an expert. Call Rick Allen.

If you want to speak directly with him, he can answer any of your questions, he can explain how this technology works.

It’s so simple. They make a simple installation, and no maintenance.

You come out and check it like every five years or whatever, and I encourage everyone now. You know, this is the time of year where people start taking care of themselves and paying a little extra time. They have a little bit more time on their hands possibly with the summer time.

Take advantage of exploring the possibility of you getting this, and it will save you money in the long run, and it will really help your health big time. 346-4850 or online at Rick Allen, always a pleasure, and we will wrap it down once again next week, Rick.

Rick: That sounds great, I totally appreciate the time Fitz, and you have a great day.

Jim: Thank you so much for all your support for through the years, and we’re proud to be partnering with you, and always spreading the word, and telling people about Crystal Clear Home and how they can get their own total property water filtration system. All right Rick, stay cool, baby.

Rick: All right, Fitz, thank you very much.

Five Great Benefits You Receive with a Quality Water Filtration System

Fitz: My long-time friend and supporter and water guru expert, Rick Allen, on the phone with me from CrystalClear Home. Good morning, Rick.

Rick: Good morning, Fitz. How are you? Hey, I want an invitation to that dinner, though.

Fitz: I’m telling you, man. You know, Barry Minniefeld was on “The Voice” last year, if you didn’t know. He was one of the stars of Season 8, he’s a desert resident and entertains us out here on a regular basis. And was the executive chef at The Improv in L.A for about 10 years, and became close friends with Jay Leno and Roseanne and a whole list of George Wallace holistic comedians. He has gone on after that opening for them in Vegas, and has forged long-time friendships with them. And he’s been talking about all of these culinary taste treats that he whips up and all these different dishes. And I’ve just been salivating all morning, Rick. So I’m starving right now.

Rick: You’re gonna have to have a big lunch.

Fitz: I’m telling you, baby. So Rick has CrystalClear Home, the water filtration system, Barry. Now, as a chef, you’ll be interested in this. Because if you have a CrystalClear Home water filtration system in your home, when you rinse those vegetables off and everything, you’re not getting any chlorine on them and you’re not getting any pharmaceuticals, which is in our drinking water, as you know, these days. You’re not getting chromium-6, you’re not getting arsenic. This is all the stuff that’s in the regular drinking water. But if you had a CrystalClear Home water filtration system, you could drink worry-free from every faucet in your home. You could shower worry-free because, you know, you ingest that chlorine in your body through its pores. Soaks that stuff in.

Rick: And through your lungs too.

Fitz: Through your lung…wow, I didn’t even think about that, Rick.

Rick: Yeah, it’s all aerosol.

Fitz: Okay.

Rick: So it’s in that steam.

Fitz: Okay. It’s in the steam, that’s right and you suck that in and you’re thinking you’re taking a nice healthy shower and you feel good. Lord knows what you’ve ingested. So as a chef, you should check out this CrystalClear Home water filtration system. It’ll actually make your food taste cleaner.

Man: What if I rent?

Fitz: What if he rents, Rick?

Rick: Well…

Fitz: Talk to landlord into getting…

Rick: Exactly. Start talking to that landlord and then take it with you when you go.

Fitz: There you go, and take it with you when you go. Talk to landlord. Because it’s a unit, they put it outside your property. And it even takes care of the landscaping as well. You use less water, less fertilizer. Makes your landscaping more vibrant green, and you know that salt leaching you see around the pool, those white spots and stuff, gets rid of that as well.

Man: I’m going talk to my landlord about that.

Fitz: There you go. All right, Rick. Did we cover everything?

Rick Allen Crystal Clear Water - Pure Elements Water interviewed by Fitz CV 104.3 radio CV 104.3 Jim Fitz Fitzgerald

Rick: Well, yeah. I don’t have anything to say. I just kind of wanted to take a quick run-down of the five things that we do when we do a total property system.

Fitz: Right, the five points. I love this.

Rick: And you’ve really touched on them. My biggest passion is getting the chemicals and things out of the bath and shower water because that is the greatest area of exposure to the potentially harmful things. And it is aerosol and in the steam. So you’re right. You’re taking in through your pores and through your lungs. That’s a much more direct shot into the blood stream than me giving you a glass of water with that stuff in it, and you have at least…you’ve got the digestive track and the organs to do some filtering. But through the pores and lungs, that’s not good.

So we’re all about creating a chemical-free home living environment and bathing experience, that’s number one. And then you touched on it, the drinking water from every faucet. It’s chemical-free, we’ve addressed the heavy metals. It tastes great, it has the natural mineral content left in place and it’s slightly alkaline. So somewhere in our desert, maybe 7.6 to 7.8, slightly alkaline. It seems like the health care and longevity guys are on that path right now, that that seems to be the optimum for drinking water. So we wanna give that from every faucet.
And then, you know, we’re reducing the hard water issues throughout the interior of the home without a softener. Using a chemical-free, salt-free approach. Doesn’t create the slimy feeling like you can’t get the soap off.
It doesn’t require you feeding big bags of salt into it or any of those things, and it’s environmentally friendly. So that’s a great way to help protect the asset, protect your fixtures and appliances and get better results in laundry, and dishwashing and all of those things. So those are the kind of the interior things. I thought today I’d just take a second and talk about the last two things that we do in a total property system, and you touched on them.

The first one is landscape irrigation. When you have a total property system, you are able to, first, protect the infrastructure of your irrigation system, your bubblers and your control valves and all of those different things.

And secondarily, you’re able to cut back your water usage and your fertilizer usage. In big applications like golf courses that might be using 3,000,000 gallons of water a day, we can actually cut their water volume and fertilizer by about 40% and their pumping costs by somewhere along the lines of like 23 to 27%. It’s a tough nut for the golf courses because they have to come up with a chunk of cash.

But it ultimately will probably be something they’ll be revisiting, as we continue to deal with imported water and drought conditions and all that stuff. But on your landscape and your house and everything, like you said. Really what you see is everything is much more vibrant and kinda grows like crazy. It’s interesting – in a golf community, when you drive down the street, you see houses that have one of our systems and it’s kind of the me-too landscaping a little bit in the entryways and things. You’ll be able to pick ours out because all the green stuff has grown twice as crazy as everything else and you can really see it. So that’s very helpful also, to be able to cut that water volume back. With what’s going on with the restrictions, and especially Palm Springs is pretty tight right now. So that’s the benefit there.

Fitz: These are great points, Rick. I wanna go back real quick and just to emphasize, and this is something that we don’t really think about, but your pipes, a lot of places have old plumbing and old cast iron pipes and fixtures and stuff. And this is a great way, as you said, to preserve your infrastructure.

Rick: Absolutely, absolutely. Sorry, I was just taking a sip of good water there. But yeah, absolutely. Everything that you have and own, this helps to protect it and extend the life of it. And that kind of leads to the last or fifth thing, which you had touched on also, which is swimming pools. Nothing is perfect. Swimming pools are an art piece unto themselves, and they’re an open-air body of water, so you’re always gonna have some stainings and some issues.

Improving water quality with a water filter system

But by having the pool filled and continually re-filled with water through the system, we’re able to reduce the staining at the water line.

We’re able to actually protect that infrastructure, so the recirculating pumps and all of those different things, and reduce the staining at the spillways on the stack stone and all of those different areas. So that’s been quite an added benefit also. In fact, some people buy the system just to try to enhance the beauty of their pool and spa.

Fitz: You see that all the time. It’s frustrating for homeowners who have those beautiful stack stone and maybe paver walls and stuff around the pool and then they see all this white leaching and stuff. And that’s the beauty of CrystalClear Home is that you don’t have to deal with that.

Rick: Well, it really helps. It certainly dramatically affects the surface situation, where water sits on the surface and evaporates. There is this situation where the stone in the desert, water can leach underneath and then it actually wicks up through the concrete. And if the contractors didn’t put in a moisture barrier, then what happens is it comes up and it’s kind of interesting. It’ll create some spotting in the middle of nowhere and you’ll kind of wonder. You say, “We don’t have any sprinklers there. There’s no water there. Why do we have a spot there that looks like we have water?” That’s kind of a desert phenomenon. But I actually, in my house on the Coast, have concrete floors and we actually have that occur in certain areas at certain times of the year. So we’re super ultra conservative and wanna provide exceptional quality water and everything that we can do.

So we can’t deal with anything coming up, but we certainly can deal with stuff…surface-mounted…  And like you said, it’s sprinkler spraying on a wall, that’s kind of one more interesting thing to do when we wrap up. But it seems to me that everyone should be aware that using traditional sprinklers that spray into the air, and you drive by and you see all this mist and everything, how much of that water is really getting to the plant life. So it’s quite wasteful. There are rotary sprinklers now that use maybe 40% less water. When you have water ending up on a glass window or on a stone wall, as you mentioned or whatever, part of the issue there is to rethink your landscaping and get that water close to or on the ground. So all the bubblers and rotary sprinkler and things that are out right now. Just go to your Home Depot or your Lowes and ask them for that, you can change your heads out and you’ll save up a lot of water. And you’ll minimize the problems that occur, especially when water in the desert gets on the glass. That’s a real pain to remove.

Fitz: That’s so annoying. Rick, I’m going to lobby for you to change your name from Rick Allen to Rick Waterman. Okay? Because you are the water man. Okay?

Rick: I think that’s been taken, Fitz, but I appreciate it.

Fitz: I like Rick Waterman, I’m gonna have to lobby for that. 346-4850, that’s the number to call to get your own CrystalClear Home water filtration system. You can check them out online, As always, Rick, great information and a great time of year for people to look into this. You make the process so smooth and we’re going through a new installation of another place where we’re gonna have your product, which I’m excited about. We’re gonna talk about that when it’s all done and will be posting some pictures on Facebook and everything and show everyone that Wendy and I do walk the walk and talk the talk.

So or 346-4850, ask for Rick. If he’s not around, he’ll get back with you and you’ll answer anyone’s questions. You know so much about this. I’m so impressed and the water is coming up in the conversation big time, with the drought and everything that’s going on with our water in the valley here. You are the water man. 346-4850, always a pressure, Rick. Once again, thanks for all your support and…

Rick: We’re gonna see you on Sunday. Aren’t we?

Fitz: Yes.

Rick: In a different capacity.

Fitz: Yeah. I’m looking forward to jamming with you in the Pinch Me! band at Pierce Street Annex, 17th Street in Costa Mesa for OC homies. If you’re around, come on by and have some fun. We’ll be there late afternoon.

Rick: That’s sounds great, Fitz. Looking forward to it and appreciate talking to you, as always.

Fitz: Thank you so much, Rick. Thanks for the support and we’ll keep spreading the word for you.

Rick: You bet. Thanks.

Fitz: All right, man.

Rick: Bye-bye.


Custom Water Filter Addresses Health Concerns For Newport Beach CA Family

A Newport Beach, CA family in Harbor View Homes just got a brand-new water filter for their home.  This custom whole house water filter will easily cover the 3,500 square foot home and deliver clean clear water from every faucet.

As we often find nowadays, members of the family had some health related concerns they wished to address.  PURE Elements Water filters have become successful with helping many people ease or erase their water quality concerns.  The fact that each filter is designed specifically to combat contaminants commonly found in exact geographic locations has proven superior to generic filters found online.  The vast number of chemicals found in our tap water overwhelms most filters.  They become useless within a short period.  That does not happen with our custom filters because the correct media and tank capacity are installed.

PURE Elements Water - whole house filtration Newport Beach

For this particular installation, the hard water issues so common in Orange County California were also an issue the homeowners wish to combat.  To address all of their concerns a 1 ½” commercial system and our catalytic converter were installed in this newly built home.  The plumber pre-plumbed the home to ensure a pristine installation.

Plastic Bottle Waste Continues To Plague Our Environment

Plastic bottle pollution is not going away anytime soon.  Rick Allen, CEO of Pure Elements Water, has been talking about this issue for years.  He wrote this article in 2009 about the plastic bottle problem and offered ways to try and fix it.

You Choose – Do We Really Need So Many Plastic Bottles Clogging Our Earth and Our Bodies?

PET (polyethylene terephthalate) plastic bottles have come to the forefront of our consciousness lately for two reasons – we are casually covering the surface of our planet with them in landfills even though it takes 700 years for them to start to decompose, and we are increasing the possibility of health issues by consuming water stored in them. Only one in five plastic water bottles are ultimately recycled, resulting in the rest traveling to the landfills. Why is this happening?

The environmental and health issues associated with the production and use of plastic bottles deserve our attention. Sales of bottled water, driven by intensive marketing campaigns from big players like C-Cola (Dasani), Pepsi (Aquafina) and Nestle, increased at a rate of 8.9 percent last year. This year Americans will spend a staggering 16 billion dollars on bottled water. We should also note that tap water can have off tastes and odors while still being healthy, so taste is another reason for the success of bottled water in the US.

The numbers are unbelievable – each year we put 38 billion plastic water bottles into landfills, and the number is growing. That is 38 billion with a “B”! And with a half-life (half the time it takes a plastic bottle to decompose completely) of up to 1,000 years, these bottles aren’t going to just go away in our lifetimes, or those of our kids, or even those of our grandchildren.

Update: *Rick Allen originally published the this article in 2009 on Ezinearticles. Since 2009, the problem has gotten worse at an alarming rate. Bottled water sales have increased 7.9% over the last year and 7% the year before. That’s 2015 and 2014. We have nearly 45 billion bottles going into the landfills every year. We are buying bottled water at a rate of about 1.7 billion bottles per week in the US.

Let’s look at these key questions:

1) Do we really need to buy bottled water? Well, only if we believe what we are told in the marketing campaigns. The US is the largest bottled water market in the world, but are we getting what we are paying for? Numerous studies over the past decade have compared tap water to bottled and found no difference, or in the case of this recent study by the Environmental Working Group (EWG) the findings suggest that tap water can actually be better in quality! So the level of necessity depends on your tolerance for the alternatives – Drink tap water; get your water from flavored beverages; or filter your water at home with a quality whole-house or undercounter system.

Read Rick’s entire original article here:

Find out more about how our filtration system eliminates the need to buy plastic water bottles:

Update: *Rick Allen originally published the this article in 2009 on Ezinearticles. Since 2009, the problem has gotten worse at an alarming rate. Bottled water sales have increased 7.9% over the last year and 7% the year before. That’s 2015 and 14. We have nearly 45 billion bottles going into the landfills every year. We are buying bottled water at a rate of about 1.7 billion bottles per week in the US.

Check out the video below.  It is an excellent explanation of why plastic water bottles are so hazardous to the environment.  While recycling is good, limiting or eliminating plastic bottle use is also critical to reversing this pollution.

How Much Chromium 6 is in Your Orange County Water – Shocking Results!

We think you will be surprised to learn how much Chromium-6 is in your Orange County and Southern California city water.  The video below gives you a quick run through of the EWG website and overview of the article featuring Erin Brockovich.  It goes over what Hexavalent Chromium is and why it is so dangerous to everyone’s health.

The video highlight for us is when the narrator gets to the Interactive Chromium-6 map.  You see how you can plug your zip code into the map and find out exactly how much Chromium-6 your OC city tap water contains.  But be sure to watch the video because the author tells you what the different testing numbers mean.  We think you will be shocked.

Water Contaminated by Jet Fuel Waste Sparks Lawsuit.

After allegedly dumping jet fuel into an Oklahoma water source, oil giant Halliburton is one step closer to resolving legal complaints filed by local property owners who say they were exposed to contaminated water for four decades.

“Court documents state 65 of the 66 plaintiffs representing 44 of the 45 properties and represented by Leach & Sullivan have agreed, signed the necessary paperwork and finalized settlement. Fifty out of the 57 plaintiffs representing 44 of the 45 properties represented by Weitz & Luxenburg have done the same,” the Duncan Banner reported.

“In 2011 water quality tests showed the presence of ammonium perchlorate in the north section of Duncan where an old Halliburton location was used as a place to conduct removal of spent missile fuel,” the Duncan Banner previously reported. “The process released the ammonium perchlorate compound into the groundwater and into private water wells.”

After Halliburton admitted to the contamination in 2011, the U.S. EPA and state officials ordered a cleanup, according to David Page, one of the lawyers for the plaintiffs.

“First they have to remove the contaminated soil…because every time it rains it the contamination in the ground water again,” he said. “Based on what [state regulators] required, [Halliburton] is taking out the most contaminated soil. Second, the [state] required Halliburton to stop the contaminated water from leaving the site, so they built some trenches. Third they put in a pump system…to try to pump out the ground water, clean it…and dump the clean water into Cow Creek.”

Page said that the contamination occurred over four decades.

“For years since about 1976 until just a couple of years ago…people were drinking the water and Halliburton didn’t tell them,” he said. “Halliburton didn’t tell people the water they were drinking was contaminated until 2011, even though they knew they were contaminating the water since 1976.”

Perchlorate is a notoriously persistent contaminant manufactured in such forms as ammonium perchlorate, sodium perchlorate, and potassium perchlorate, according to the EPA. It is found in rocket propellants, munitions, firework, airbag initiators for vehicles, matches, and signal flares. The agency has regulated it as a contaminant under the Safe Drinking Water Act since 2011.

Treatment methods for combatting perchlorate include ion exchange, bioreactors, and in situ bioremediation, the EPA says. Perchlorate exposure has been shown to interfere with the human thyroid gland, which regulates metabolism.

Halliburton disclosed the contamination in 2011. After making it public, the company “entered that year into an agreement with the Oklahoma Department of Environmental Quality to clean up the perchlorate,” NBC DFW reported.