Fitz: Speaking of the king, the water king, my buddy Rick Allen from Crystal Clear Home, the parent company, Pure Elements, on the phone with me. Good morning, King.
Rick: Good morning, Fitz. How are you?
Fitz: I’m good, Rick. How are you, man?
Rick: I’m having a great day so far. Thank you for asking.
Fitz: That’s a spectacular thing. Summer time is just churning. We’re so busy in the desert. And everyone is just getting ready for, you know, what happens out here the last part of the year. And it’s gonna be here before we know it. So there’s a great energy happening. I just feel it. There are so many new people coming to town. And, you know, of course, Desert Trip is not that far away. And, you know, the eyes of the world are on the Coachella Valley. Everyone is finding out about our music Mecca out here. And they’re all talking about Crystal Clear Home and how they’re sick of hearing about pharmaceuticals in the drinking water, carcinogens, chlorine, chromium-6, all that stuff that you have the magic potion for.
Rick: Well, it’s not really magic. I think it’s just a lot of engineering and a lot of years and a lot of experience. It’s gets more challenging every day. They threw another curve ball at us, you know? So we just adjust.
Fitz: There you go. So what’s happening this morning?
Rick: Well, I thought I just do a refresher for everybody about what they should be looking for in a total property system in The Valley in terms of home water systems. So, you know, you and I have talked about the five really critical things. This is not all-inclusive. There are a lot of other benefits. But I just thought I do a quick rundown on those again so that anybody who wants to improve their water out there has the ability to know what to look for, because that’s an important starting point.
Fitz: All right, go for it.
Rick: So, well, I mean the first thing…and you know my biggest passion is to get the chemicals and things out of the bath and shower water, everything we got going on, the chlorine and the disinfection byproducts, which are largely considered carcinogenic. They’re all aerosol. They’re all in our steam. We absorb those readily though our skin and also through breathing. And then, you know, those are two direct shots into the body versus me giving you a glass of water where you can actually have at least some filtration with the digestive track and organs and things.
So the first and foremost thing is to effectively get the chemicals out of both the bathing experience…
And those things, they don’t stay relegated to the shower stall. You know, they hang out in the house for two to three hours after a bath or a shower. So that’s my number one priority from a health-related standpoint. Although we can’t make formal health claims, you know, it’s just makes sense. And, obviously, if anybody has sensitivity to drying agents, like chlorine and those different things, which dries out hair and skin and everything else, removing those things from the bathing experience is gonna give everybody a much better situation when they take their shower or bath.
Fitz: Sure, sure.
Rick: So, you know, and then the drinking water, you got to have protection from the heavy metals in our valley. I mean arsenic and chromium-6 are high on the radar right now, arsenic being more naturally occurring, chromium-6 being a combination of naturally occurring and industrial waste byproducts. And I think you’re seeing the big stir in The Valley right now with everybody…all the water agencies scrambling to try to figure out how to get the chromium-6 out of the well water, because their new regulations that have come in in terms of the feds. So you wanna make sure you have that out of the drinking water as well as the gaseous chemicals, the chlorine, and those disinfection byproducts we talked about and everything. You got to have a good-tasting water too. That’s really important.
So you wanna have that at every facet in the house, which is done with good whole house filtration. And you wanna leave the minerals in. And you want something slightly alkaline in pH at least and nothing acidic like standard reverse osmosis drinking water systems create. So the drinking water is the second priority.
And then not so much on the health front, but you wanna reduce the hard water issues without the use of, you know, the nasty salt-based water softener whenever possible.
And so you wanna protect your plumbing and your tankless water heaters and your fixtures and appliances from the really costly and unsightly scale that occurs, which is really a calcium content in The Valley. You want better dishwashing and laundry, and you wanna be able to use less soaps and less detergents. And, you know, you should be able to do that. And you should be able to accomplish that without having to suffer the slippery or slimy feeling, you know, that happens when you add salt with the traditional water softener.
And then moving in to the total property side of things, you know, everybody has pools or at least water features and fountains. And that’s tricky in our desert climate, because the water evaporates, and that concentrates the minerals. And you get more staining and more stuff going on. So you wanna do everything you can to reduce the scale at the waterline in the pools.
Fitz: Yes, it looks gnarly. It just looks dirty and filthy.
Rick: Yes, it can be really unsightly. And, you know, you wanna keep your pool looking great. But just as importantly, you know, you need to protect the pumps and the infrastructure and all of that, because the hard water just eats that alive too. And repairing a pool can be very expensive, you know?
Fitz: A lot of people don’t think about that, you know, what that does to the pipes and the corrosion and everything else. I mean, you know, Rick, I can attest to everything that you’re saying. And, you know, Wendy and I put our money where our mouths are and believe in this Crystal Clear Home water filtration system big time. I always tell you when we’re out and about oftentimes, because, you know, we’ve been talking about your great product for many, many years and have been using it. And they go, “Does that really work?” We go, “Of course, it does. Yes.”
Rick: Well, that brings us to the last thing, which we did something really cool in your new pad. You know, these systems, they backwash. And it’s very important that in any of this global situation to help on a total property basis, it’s very important that you address the irrigation also. And although we’ve got desert landscape going on, which should use less water and things, you should be able to protect your irrigation system and that infrastructure from hard water issues. And you should be able to achieve a reduction in water usage and fertilizer and keep everything live and vibrant. But these systems…any good system that you would put in always should have an automatic self-cleaning feature. And so that expels a little bit of water. And that water is actually great quality of water. You’re gonna catch me on YouTube drinking that stuff just because it goes backwards though there. It’s very heavily treated.
Fitz: Yeah, I thought that was great. Wendy told me that you explained that to her. And I thought that was a great new feature that you’ve added to that.
Rick: Well, on your house now, that water is being used to irrigate. And so that’s saving, and that essentially makes that system a zero-water-use system also. So environmentally, that’s really cool.
Fitz: Well, thank you so much for explaining this and for hooking us up, Rick Allen. We encourage everyone to get in contact with you, 346-4850, 346-4850. And Rick will be happy to come out and meet with you and answer any questions that you might have. You can check them out online at crystalclearhome.com. And, yes, it really does work. crystalclearhome.com for your health, for just great-tasting, clean, worry-free water, so you don’t have to think about what could be in your drinking water, 346 4850 plus all the other benefits that Rick just outlined. Rick, always a pleasure. Thank you so much, and we’ll talk to you next week.
Rick: Hey, Fitz. I totally appreciate it. You have a great rest of your day.
Fitz: You too, Rick. Make it a terrific Thursday.
Rick: All right, rock and roll.
Fitz: Thanks so much.
Fitz: Asthma, emphysema, COPD, cough, wheezing, or too difficult to breathe, all you know is you feel like a fish out of water. There’s a place in the desert with a program that can help, advances in medicine, the following benefits…