Hi, this is Rick from Pure Elements. I wanted to show you some empirical proof of what type of results we get with our water systems.
So many of the competitors put up pictures on a website of a crusty old pipe and then a brand new pipe, and tell you the before and after results that can be achieved with their systems. This is hard evidence of what happens as the water comes into one of our systems and what type of scale reduction we achieve on the outlet of the same system. This system was installed in La Habra Heights California for a period of two and a half years. You can see the major scale buildup on the left-hand side where the water’s entered, and you can see that, although it’s not perfect, we have a substantial reduction in the scale buildup on the outlet, probably about 90%.
So this is what we’re able to achieve in a salt-free manner, and we’d love to help you out with that, so please give us a call.
Fitz Sept 15 2016 – The Five Important Points A Water Filter Must Perform.
We’ve got a perfect blend of music. As you know, I take you genre by genre all over the music spectrum, great music on the way. But first, I want to reconnect with our friend Rick Allen of Pure Elements. It’s the parent company of Crystal Clear Home, that great water filtration system you’ve heard me talking about for years.
I love mine and it’s so great to shower and drink water from every faucet in our house. The other day — it’s so funny — Wendy was in the bathroom and she had a cup of water that was out. I came in and I said, “I’ll go get you some water,” and she said, “You don’t have to go get me some water, I’ve got the water right here from these faucets.”
I just had a brain freeze and I forgot about that. Anyway, that’s my long introduction for Rick Allen. Good morning, Rick.
Rick: Good morning, Fitz. How are you?
Jim: I’m great.
Rick: It sounds like you’re doing great.
Jim: I’m doing spectacular, thank you so much. It’s a beautiful day in our desert paradise and we are always thrilled to go ahead and spread the word about Crystal Clear Home, the great water filtration system. Your company, Pure Elements, keeping us all healthy and up-to-date on what our water system is here in the desert. You’re going to go briefly run down the five points of the benefits of this system for us this morning.
Rick: Absolutely. I think it’s important to remind everybody in our valley what they should be looking for when they delve into addressing their water conditioners on their total property. I’ll just run down quickly the five really important things.
My biggest passion, as you’ve known for years, is getting the chemicals and things out of the bath and shower water and out of the home living environment. These different things, many of which are carcinogenic, they are aerosol. We take them in through our pores and into our lungs and that’s the greatest area of exposure we have to water-borne problems.
Number one, you want to eliminate those things, both from your bathing experience and your entire household environment because they migrate out into the living space and hang out for a few hours. That’s been my biggest passion for well over 30 years. The second thing is drinking water.
You should be able to get good quality drinking water without any salt added and with the natural minerals that we have in the water left intact, the helpful minerals, but with the chemicals and heavy metals, as well as pharmaceuticals and things addressed so that water tastes great and is slightly alkaline actually, which a lot of our healthcare longevity guys love today.
I’m not a super fan of the high, high alkaline waters on a regular basis, but I think it’s great to be able to grab this out of your faucet somewhere at a slightly alkaline level of maybe 7.6 to 7.8 on that. Hard water issues are just a pain in the neck. You should be able to address those things. As you know, we feature products that address that inside the home without the use of any salt.
We’re doing that in an environmentally sound manner which fits right in line with the first two things we were talking about. No slippery feeling, nothing harmful for the environment and perfect ability to water houseplants and do all the different things that you want to do with your water inside the house.
You move to the total property side of things, so item number four is the swimming pools and water features, and fountains and things. There is no perfect fix because every one of these is a piece of art actually, but we’re very effective at reducing staining at the water line as you know from your previous pool…
Jim: It’s so ugly, that white, that salt, that leeching looks so, you know.
Rick: It does and just as importantly from the standpoint of protecting your wallet, we want to protect the infrastructure. The pumps and the recirculating system, and all of those different things from the damage that the hard water creates. That has to be done in a salt-free manner.
A traditional water softener will destroy a pool, so be very careful as you delve into the total property things. Make sure you’re dealing with experts that can do that without the use of salt. Last but not least, we benefit landscape and irrigation systems, and all the plant life.
What I love is to go through one of our golf communities, drive down the street, and you’ve got very similar homes with very similar landscaping. You see a house that has our system and everything is going crazy. Gardeners are trying to keep up. It’s all bright green and luscious and the rest of the homes look not so much.
That’s because our salt-free water conditioning approach allows you to use less water, less fertilizer and really benefits and promotes the growth and the vibrancy of the plant life. Those are the five things. You know, chemical-free bathing.
Jim: It’s great, the benefits. People ask Wendy and me all the time when we’re out and about, “Does that really work?” I always say a big Y-E-S, it most definitely does. Now, let me ask you a question. What university of water did you go to anyway?
Rick: It’s the Rick University of Hard Knocks of 37 years of learning. I’m connected with a lot of the very top engineers in the industry and I have access to a lot of guys that are much, much, much more deeply educated in it than I am. I’m just very lucky to be able to have learned a lot from those guys along the way.
Jim: What got you interested Rick in water? What got you interested in really delving into learning about it?
Rick: I had always wanted to own my own company and we looked at a whole bunch of different options when I was in the middle of my college years in 1979. Actually, my father was instrumental in starting the office coffee service industry where people bring out a coffee brewer and then, they supply you all of the ancillary things from coffee to tea to water.
He actually introduced water as something that was important to offices way back in the day. I kind of grew up in a water family. I guess you could just say that we are the Allen’s Waterman’s family.
Jim: There you go. Rick Allen, always a pleasure. I knew there was a backstory there. We encourage everyone to get in touch with you and if we’ve piqued your attention, call Rick. Crystal Clear Water, it’s everything he says. I just can’t testify enough. 346-4850, find out how you can get your own Crystal Clear Home water filtration system. 346-4850. Rick, always a pleasure.
Rick: Thank you very much for taking my call, Fitz.
Jim: Always a pleasure. Thanks for educating us about the water situation and thanks for keeping us updated, and thanks for keeping us healthy, man.
Rick: Best I can do.
Jim: There you go, baby. Make it a terrific Thursday.
Interviewer: Rick, assume that I’m a homeowner and I’ve had like four pinhole leaks in the past. Do I need to re-plumb my house with Pex?
Rick: Absolutely not. We’ve talked about and are aware of certain things in terms of concerns with the plastic tubing. But the bottom line is we can prevent you from having any further pinhole leaks by simply addressing the water chemistry issues that are causing them. And I like to reassure all of our homeowners that it doesn’t matter where the copper came from, if it came from China, or India, or America. It doesn’t matter how thick the copper is. It doesn’t matter how new the copper is or how old the copper is. The copper’s being attacked by the chemicals and the situation in today’s current water supplies. So we can stop that attack, and even if we’ve had some aggressive behavior before that has been eating through the pipe wall in certain areas, as long as we stop it before it actually penetrates, we can keep it status quo like that. But I like to reassure our homeowners that the rest of the copper, around where these pinhole leaks are occurring, is in exceptional shape. The phenomenon of pinhole leaks is specific to exacting areas, it’s focal points, inside the copper plumbing. So if we can eliminate the things eating through the copper, as well as address the focal points and make them go away, then the rest of the copper is in exceptional shape and there’s absolutely no need to consider repiping in the questionable Pex materials, and certainly no need to ever consider putting epoxy lining inside your pipes.
If you’re concerned about the epidemic pinhole leak problem in South Orange County, and you live in any of these cities: Aliso Viejo, Dana Point, El Toro, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Nigel, Lake Forest, Mission Viejo, Rancho Santa Margarita, San Clemente, or San Juan Capistrano, you need to take control immediately and address your water chemistry to protect the copper plumbing infrastructure in your home, as well as your family’s health. So please give us a call at the number below, and we’ll be happy to help you out. Do Not Repipe With Pex Unless You Understand This California
Interviewer: There’s been a lot of information lately on Pex piping as people get their homes replumbed with that. I heard there’s concerns about it, what can you…can you shed any light on that whole idea of putting Pex in your home?
Rick Allen: Well there are quite a few concerns about the Pex piping. It seems like the greatest answer in terms of preventing pinhole leaks, and it certainly does not have a pinhole leak problem like copper plumbing does in today’s current water conditions, but there are concerns about the plastic off-gassing a variety of chemicals, many of which are considered to be carcinogenic. There are concerns about the ability for Pex to actually leech chemicals through it from the outside and have it taint the drinking water in the home. There’s certainly concerns about bathing in water that has been heated and run through plastic, hot water and plastic. There are a multitude of studies showing problems with regard to biofilm actually growing internally in the Pex, which is not something that occurs in copper materials.
Interviewer: Wait, what is biofilm? I don’t think I’ve ever heard of that.
Rick Allen: Basically that’s a situation where you have bacteria, you know, catching hold on the pipe wall and growing. It’s virtually the ability for Pex tubing to grow slime internally, which then can overrun things or become an issue in the future. It’s certainly not something you would want to have in your home, a situation where you’ve got a particular type of tubing material that is actually breeding bacteria or enhancing the growth of bacteria on the interior of the entire pipe system.
Interviewer: So what can you offer as far as a solution to somebody that, you know, let’s say that they bought Pex and they’ve already got it in their house, it sounds like they’re a little bit maybe in danger, what can you do?
Rick Allen: Well we have to be cautious about that, but I will tell you we are severely concerned about what’s coming down the pipe with regard to what we’re learning about the Pex, you know, plastic tubing. The reality is we don’t know a lot about it right now, and the concerns are mounting, and I have a great deal of fear, actually, for production homebuilders, plumbers alike who are doing large volume in the Pex without us really knowing the long-term effects of it, both from a health standpoint and from basically a standpoint of possibly getting brittle if you don’t address the water quality issues. So to answer your question, what we wanna do for somebody who has re-piped a house in Pex, is we want to remove the chloramines and the aggressive chemicals that could possibly shorten the life of that Pex. So we wanna protect that new piping infrastructure. We wanna do what we can to minimize the growth of biofilm, and that’s a little trickier said than done. We certainly wanna make sure that we are doing everything possible to protect all of that plumbing, but again the chemicals and things that are coming in in the city water right now are highly aggressive and we’re seeing that because it’s eating through copper, but it’s certainly…
Interviewer: Is that like all districts around through Orange County and LA area, or?
Rick Allen: It’s very…it’s West Coast-driven, definitely from San Diego up through Santa Barbra, in through the Inland Empire, the Coachella Valley, but it’s not limited to that, there’s a lotta problems happening with this in Florida, in Texas, in Colorado. It definitely is a national situation, and the reality is we feel like we found the hot new material to solve one problem, but we don’t know yet what the ramifications are of using it.
If you’re concerned about the epidemic pinhole leak in South Orange County and you live in any of these cities: Aliso Viejo, Dana Point, El Toro, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Lake Forest, Mission Viejo, Rancho Santa Margarita, San Clemente, or San Juan Capistrano, you need to take control immediately and address your water chemistry to protect the copper plumbing infrastructure in your home, as well as your family’s health. So please give us a call with the number below and we’ll be happy to help you out.